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Promulgate Efficiency Score

From Effort to Impact: Quantify Marketing ROI with PES

Your marketing dashboard shows activity. PES shows results.
The Promulgate Efficiency Score (PES) transforms campaign data into an actionable score that reflects how efficiently your dealership, franchise, or regional unit is using its marketing resources. By evaluating the balance between inputs like content volume or ad spend and outputs such as engagement, leads, and sentiment, PES surfaces a singular, quantifiable score.

According to Harvard Business Review, businesses that prioritize ROI-based marketing performance measurement are significantly more likely to achieve scalable growth. PES brings that philosophy into practice for both local marketers and centralized decision-makers.

PES is built to power both dealer-level ROI and OEM-level governance—bridging the gap between local execution and enterprise oversight.

ROI-Based Performance Scoring

One score to understand true marketing productivity.

PES evaluates how your input efforts (ad spend, campaigns launched, responses) translate into measurable outcomes (leads, conversions, engagement).

  • See who’s getting more from less.
  • Identify high and low performing locations quickly.
  • Drive ROI accountability across the board.
ROI-Based Performance Scoring

Peer Benchmarking

Peer Benchmarking_Contextual performance across your network
Contextual performance across your network.

Compare PES scores across dealerships, regions, or even OEM targets to understand who’s leading—and where support is needed.

  • Normalize scores by geography, spend, and scale.
  • Track improvement over time.
  • Celebrate top performers.

Actionable Campaign Insights

See what’s working and where to improve.

When PES drops, the system highlights which campaigns, channels, or response patterns are underperforming—whether it’s missed conversations tracked via SmartBox360 or execution gaps in your strategy. You can then revisit and re-strategize using UniFlow Campaign Manager to course-correct with speed and precision.

  • Detect underperforming campaign types.
  • Align teams with PES improvement recommendations.
  • Back every strategy with data.
Actionable Campaign Insights
PES vs. Traditional Reporting
Feature Promulgate Efficiency Score Traditional Reports
ROI-Centric ✅ Yes ❌ No
Peer Comparisons ✅ Yes ❌ No
Action Recommendations ✅ Yes ❌ No
Integrated With Campaign Data ✅ Yes ❌ Limited
Updated in Real-Time ✅ Yes ❌ Delayed
From volumes of data to simplified decision-making, : How PES Works

Promulgate automatically calculates PES using a dynamic formula that balances effort metrics (like ad spend and content frequency) with output indicators (like leads, sentiment, and engagement).

  • Score Engine  : Each dealer or location gets a rolling PES score updated in real-time, visible to both local teams and OEM governance layers.
  • Custom Weighting : OEMs can adjust score inputs to emphasize the metrics they care about most.
  • Drill-Down Views : Explore PES by campaign type, region, or channel. Spot red flags early and drill into the why.
How PES Works
Designed for Distributed Marketing Success
  1. Local teams, whether in Automobile , Retail, Hospitality, Franchise Businesses use PES to validate performance and optimize strategies.
  2. Corporate or regional marketing leads rely on PES to govern execution and benchmark performance across branches.
  3. Marketing consultants and agencies use PES insights to refine campaigns and deliver measurable value to clients.
  4. OEMs use PES to compare, govern, and elevate performance across zones.
  5. Sales consultants and marketing strategists use PES to back their proposals with proof.
AI for Precision Benchmarking and Compliance Intelligence

AI powers real-time benchmarking, anomaly detection, and compliance scoring across campaigns. PES uses machine learning to flag spend inefficiencies, enforce governance thresholds, and surface actionable insights—turning raw data into prescriptive execution.

Frequently Asked Questions (FAQ)
  1. What does PES stand for?
    Promulgate Efficiency Score—a composite score reflecting effort vs. output in your marketing.
  2. How often is PES updated?
    In real-time, with campaign data syncing continuously.
  3. Can OEMs customize what contributes to the score?
    Yes. You can assign weights to metrics based on strategic priorities.
  4. Can PES track organic and paid efforts?
    Yes. PES includes both, capturing holistic performance across channels.
Get the Score That Drives Results

Promulgate Efficiency Score shows you what’s working, what’s not, and where to act.

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