Promulgate helps multi-brand dealerships run brand-specific campaigns, track performance, and simplify execution without juggling multiple tools or approvals.
Promulgate brings clarity and structure to dealership digital marketing by aligning dealership strategy to campaign execution through UniFlow Campaign Manager. As a automotive dealership , you can manage campaigns across paid, organic, and direct channels , without the fragmentation.
Our SmartBox360 engine helps capture, qualify, and prioritize leads in real-time, while the Promulgate Efficiency Score (PES) lets you track marketing effectiveness by outlet. Together, they ensure every campaign contributes to real, measurable ROI.
20–30% more test drive conversions | $100 to$500 saved monthly / dealership | 60–80 hours/month freed for your team
Promulgate helps dealerships execute brand aligned , compliant, high-impact marketing across locations with built-in legal guardrails, centralized asset control, and performance visibility that drives results.
According to McKinsey’s automotive playbook, integrated digital systems that unify execution, lead handling, and performance monitoring can significantly improve dealership productivity and sales effectiveness. Promulgate is built to enable exactly that.
Common Automobile Multi-Brand Dealership Digital Marketing Challenges
Running a multi-brand dealership is like playing by different rulebooks at the same time. Each brand comes with its own guidelines, approval workflows, budgets, and reporting expectations. Without structure, this quickly turns into fragmented campaigns, duplicated work, and blurred ROI.
Typical Challenges for Multi-Brand Outlets:
- Conflicting brand guidelines and campaign approval processes.
- Different reporting formats and incentive criteria across brands.
- High duplication of creatives, budgets, and reporting tasks.
- No single view of ROI across outlets and brands.
- Dilution of identity when campaigns lack discipline.
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Left unmanaged, these issues bleed efficiency, raise costs, and strain dealer–brand relationships.
How Promulgate Solves This for Multi-Location , Multi-Brand Dealerships
Promulgate is purpose-built for dealer groups managing multiple brands:
- Brand-Specific Compliance: Guardrails ensure every campaign follows the right brand’s guidelines before launch.
- Clear ROI by Brand: Outlet-wise and brand-wise tracking shows which campaigns deliver — no more mixed or inflated reporting.
- Unified Asset Hub: Manage creatives centrally, reuse efficiently, while keeping brand identities distinct.
- Streamlined Reporting: Generate brand-ready reports instantly, in the exact format your brand expects.
- Efficiency Gains: Save 40–50 hours/month by cutting duplication in campaign planning, execution, and reporting.
What You’ll Notice First: faster launches, better lead tracking, and fewer headaches.
Promulgate empowers dealerships to prove ROI to Brands with transparent, timely reporting. By unifying campaigns, leads, and performance data, it eliminates inefficiencies and gives decision-makers a clear view of what’s working.
The result: stronger Brand trust, faster decisions, and eligibility for performance incentives that reward efficiency and compliance
Who It’s For
👥 Large Dealer groups with multiple brand franchises.
🤝 Multi-brand auto outlets operating under one roof.
🌐 Regional dealership chains expanding across geographies.
🧩 Whether you handle in-house marketing or rely on local agencies, Promulgate brings structure, speed, and accountability to every campaign.
Core Benefits at a Glance
🚗 Eliminate conflicts across brand guidelines and approvals.
🧠 Prove ROI to each brand with timely, transparent reporting.
🎯 Reduce marketing duplication and external agency overhead.
🛠️ Deliver brand-aligned campaigns without sacrificing speed.
🔁 Strengthen brand trust while maximizing local impact.
Service Isn’t After-Sales — It’s Your Next Big Sale
Every service visit is an opportunity to retain, upsell, and re-engage. With Promulgate, your existing customer base becomes a repeat-revenue engine , powered by compliant, automated campaigns that make service your most profitable sales channel.
From AMC renewals to tyre care to insurance reminders, Promulgate ensures service campaigns are brand-aligned, timely, and measurable. PES scores for service teams give you clear benchmarks across outlets and brands , turning routine maintenance into a predictable growth engine.
By combining insights from your sales CRM and telematics data, Promulgate enables WhatsApp and SMS-based outreach that makes service selling timely, personalized, and profitable
❓ Dealership Digital Marketing – FAQs
Q: How does Promulgate prevent data mixing between brands?
Each brand’s campaigns, assets, and ROI reports are firewalled, so there’s zero cross-contamination of data.
Q: Will brands trust performance reports from a multi-brand group?
Yes. Promulgate generates brand-ready reports tailored to each brand’s benchmarks, making them transparent and credible.
Q: We already use agencies for each brand. Do we still need Promulgate?
Promulgate doesn’t replace your agencies — it streamlines them. Agencies gain productivity with a unified platform, while you gain visibility, compliance, and cost control.
Q: Can we run service campaigns separately for each brand?
Absolutely. Promulgate lets you create brand-specific service campaigns with full compliance checks, ensuring no overlap and maximum ROI.
Q: How do I know if my dealership marketing is actually working?
Promulgate gives you a Promulgate Efficiency Score (PES) — a real-time ROI metric that combines ad spend, leads, reviews, engagement, and conversions. You’ll see exactly how you perform compared to the median of other dealerships in your region or network.
Q: We already have a CRM, DMS, and sometimes an agency. Do we really need another tool?
Promulgate doesn’t replace your stack — it orchestrates it. Think of it as the governance and execution layer that sits on top, connecting CRM, DMS, WhatsApp, and agency campaigns into one dashboard. The result: no silos, no guesswork, just provable ROI.
Q: Is Promulgate worth the cost?
A: Absolutely. On average, dealerships investing just $100/month in Promulgate unlock over $500/month in measurable benefits — through reduced ad spend leakage, lower agency overhead, faster lead closure, and tool consolidation.
Q: My dealership has a lean team. Will Promulgate be too complex?
Not at all. Promulgate is built for dealerships without large marketing teams. Pre-built templates, drag-and-drop scheduling, and SmartBox360 (our unified inbox) mean most users are productive within the first hour.
Q: Can I run campaigns for new sales, servicing, finance, and events from one place?
Yes. With Promulgate, you can launch vehicle sales campaigns, service reminders, exchange events, and finance offers across Facebook, Google, WhatsApp, and SMS — all from a single screen.
Q: Will brand or agencies see my customer data?
No. Your data stays yours. Promulgate enforces strict firewalls so brand only see high-level PES benchmarks, never customer-level data, unless you grant explicit permission.
Q: We’re on a tight budget. How affordable is Promulgate?
Promulgate is typically priced under ₹50,000/month. In most cases it replaces 4–5 separate subscriptions (social scheduler, analytics suite, lead inbox, reporting tools, benchmarking), cutting both license costs and staff hours.
Q: How secure is the platform?
Promulgate uses OAuth authentication (we never see your passwords), enterprise-grade encryption (TLS 1.3 / AES-256), and regional data hosting compliant with GDPR and India’s DPDPA. You stay in full control of access, with revocable tokens and role-based permissions.
Q: What if my CRM sync or API connection fails?
Promulgate automatically retries, queues updates, and sends alerts without disrupting your existing tools. Even if a third-party API is down, your campaigns and CRM keep running, and data syncs once the connection is restored.
Q: How is this different from tools like Hootsuite or Zoho?
Promulgate is purpose-built for dealer networks, with CRM sync, outlet-wise ROI tracking, brand governance approvals, and PES benchmarking. It’s the only platform designed to bridge brand strategy and dealer execution.
Ready to bring clarity to multi-brand chaos?
🧩See measurable results in 30 days | 40% faster campaigns | 25% more conversions | and CRM follow-ups on autopilot.”