Governance Evaluation

Is there an enterprise-wide digital marketing strategy or calendar shared with all regional and local teams?

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Are campaign objectives and KPIs clearly defined and communicated before execution begins?

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Do regional or local entities align their campaigns with central themes, offers, or product priorities?

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Are marketing roles and responsibilities (central vs local) formally documented and reviewed periodically?

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Does the organization conduct regular governance or performance reviews to evaluate marketing alignment?

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Are marketing channels (paid, organic, direct) selected based on a documented strategy rather than local preference?

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Are all campaigns logged or approved in a central system before launch?

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Is there a defined process for budget allocation and spend tracking across channels and regions?

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Are optimization rules (e.g., bidding, audience targeting, frequency caps) standardized across entities?

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Is performance regularly benchmarked across channels to identify over- or under-investment?

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Are marketing assets (images, videos, templates) stored in a centralized asset management system?

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Does every piece of content go through an approval process before being published?

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Are brand guidelines and tone-of-voice policies actively enforced across all content creators?

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Is there a system in place for content reuse and version tracking to prevent duplication?

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Are AI-generated or localized creatives reviewed for compliance with brand standards?

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Are all leads (from paid, organic, chat, reviews, WhatsApp, etc.) automatically captured into a unified CRM?

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Are lead sources accurately tagged and traceable from campaign → CRM → sales closure?

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Is there a standardized follow-up or response-time policy across dealerships or outlets?

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Are customer sentiments and Google Reviews analyzed and linked to campaign performance?

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Does leadership monitor lead-response metrics (speed, quality, sentiment) through a common dashboard?

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Does leadership monitor lead-response metrics (speed, quality, sentiment) through a common dashboard?

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Is marketing performance measured using a unified efficiency or ROI score (e.g., PES or equivalent)?

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Are governance metrics (policy compliance, approval time, brand consistency) tracked and reported regularly?

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Are insights from analytics routinely used to refine strategies or update policies?

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Are predictive or AI-driven recommendations (budget, content, channel) reviewed and implemented under governance controls?

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Governance Evaluation

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