How can I get visibility across all digital marketing activities in my dealership network?

Promulgate provides OEMs with centralized dashboards that offer visibility into campaign execution, ad spend, channel-wise performance, and dealer-wise outcomes across every location. You can monitor compliance, lead generation, and local performance from one unified view.

Can Promulgate help standardize branding and messaging across regions?

Yes, Promulgate enables OEMs to enforce brand consistency across all dealerships while allowing local teams to execute campaigns with regional relevance. Brand templates and content libraries ensure controlled customization.

Does Promulgate offer governance for OEM-level digital marketing?

Absolutely. Promulgate is built with digital marketing governance at its core. It aligns with COBIT principles to enforce policies, ensure audit trails, control budget usage, and monitor dealer-level compliance.

How does Promulgate manage lead duplication across outlets?

Promulgate detects duplicate leads using phone/email matching and campaign source tracking. It flags redundancies across dealerships, ensuring clear ownership and reducing wastage of marketing resources.

Can Promulgate integrate with my DMS or CRM systems?

Yes, Promulgate supports integration with popular DMS and CRM systems to sync leads, track funnel stages, and close the loop between marketing and sales. This ensures smoother workflows and accurate reporting.

Digital Marketing for OEMs ; Governance That Scales

Promulgate aligns OEM strategy with dealer execution, delivering clarity, compliance, and ROI across your network

“Promulgate bridges OEM strategy and dealer execution , governing campaigns, leads, and performance across every outlet, zone, and region.”
No more silos. Just one governed, high-performance network that delivers measurable ROI ; for the OEM and every dealership in the ecosystem.

According to McKinsey’s Automotive Marketing Playbook, brands that unify strategy, execution, and performance oversight across their dealership networks see significantly higher sales productivity. Promulgate is built to help you achieve exactly that without disrupting your existing workflows.

Why Automotive Marketing Is Different

OEMs operate in one of the most complex marketing ecosystems on the planet. With hundreds of dealerships, regional teams, and channel variations, maintaining brand integrity while driving local performance is a daily challenge. Traditional tools offer coordination. Promulgate delivers governance.

Challenges automotive OEM digital marketing

The Hidden Costs of Fragmented OEM Marketing

🔷 Non-compliant executions and brand dilution

🔷 Fragmented lead handling and attribution

🔷 Inconsistent compliance across regions

🔷 Lack of outlet-level ROI visibility

🔷 Limited control over local execution

These inconsistencies in customer experience across outlets reduce brand recall, erode customer trust, and weaken OEM-level perception. If left unaddressed, they lead to fragmented execution, uneven outcomes, and a loss of brand control.

Built for Scale: How Promulgate Aligns OEM Strategy with Dealer Execution

OEMs face a unique challenge: how to maintain brand integrity, legal compliance, and strategic clarity across hundreds of decentralized dealer locations—each with its own market dynamics and execution pace.

Promulgate solves this by embedding governance into the very fabric of your marketing ecosystem. From national rollouts to outlet-level activations, every campaign flows through structured oversight, ensuring consistency without bottlenecks.

Unlike platforms that coordinate, Promulgate orchestrates. It empowers OEMs to set strategy once and see it executed everywhere, with precision, speed, and accountability.

Whether you’re launching seasonal promotions, enforcing brand rules, or tracking performance across regions, Promulgate scales with you. It adapts to your network complexity, integrates with your existing systems, and delivers clarity from HQ to the dealership floor

A unified, compliant, high-performance marketing engine, where governance isn’t a constraint, but the infrastructure that makes scale possible

Promulgate’s Governance Stack for OEM Network Performance

Tool	Function	OEM Benefit
UniFlow Campaign Manager	Orchestrates campaigns across paid, organic, and direct channels and across the dealerships and regions	Centralized control, localized agility
SmartBox360	Captures, scores, and routes leads with compliance built in	Lead governance, auditability
Promulgate Efficiency Score (PES)	Tracks outlet-level performance and ROI	Accountability, visibility, optimization
Governance Control Centre	Centralized Digital Marketing Oversight for Multi-Location Enterprises	Consistent Brand Experience, multi level analytics

Despite investing significantly in technology, US auto retailers face productivity roadblocks and rising costs.
— McKinsey, 2025 : Boosting auto sales productivity: A playbook for excellence

Promulgate combines domain clarity, compliance, and execution across every campaign

Designed for Scale: How Promulgate Powers OEM–Dealer Ecosystems

Promulgate gives you the power to manage marketing across a distributed network; without losing control, speed, or performance.

🧩 Enforce Brand Standards Across 500+ Dealerships, Without Bottlenecks : Maintain brand consistency across campaigns, assets, and messaging while enabling local teams to launch fast using pre-approved content and workflows.

🧩 Track Campaign Execution by Region, Zone, and Outlet , In Real Time : Monitor what’s running, where it’s running, and how it’s performing. Promulgate gives OEMs granular visibility across paid, organic, and direct channels.

🧩 Automate Legal and Brand Compliance Across All Dealer Touchpoints : Set governance rules once and enforce them everywhere. From creative approvals to lead handling, Promulgate ensures compliance is built into every interaction.

🧩 Use PES to Benchmark Dealer Performance and Optimize Strategy : Tie campaign outcomes to outlet-level ROI. Promulgate’s Efficiency Score (PES) helps OEMs identify what works, where to invest, and how to improve.

🧩 Replace Manual Approvals with Pre-Governed Campaign Templates :Eliminate email chains, scattered files, and inconsistent execution. Promulgate streamlines workflows so dealers can launch campaigns with confidence and without friction.

A connected, compliant, high-performance marketing network that works from brand HQ to the dealership floor.

Connected Governance: How Promulgate Strengthens Your Stack

Promulgate isn’t a siloed platform. It’s engineered to integrate seamlessly with the systems OEMs already rely on CRM, DMS, analytics stacks, dealer portals , DMS , and compliance tools. That means governance flows across every touchpoint, without disrupting workflows or requiring costly overhauls.

Whether you’re capturing leads in SmartBox360, orchestrating campaigns in UniFlow, or benchmarking performance with PES, Promulgate ensures every action is connected, auditable, and aligned with your enterprise architecture.

🔄 CRM Sync – Ensure lead data flows into Salesforce, HubSpot, or your custom CRM with governance intact
📊 Analytics Alignment – Connect to GA4, Adobe Analytics, or BI dashboards for real-time performance visibility
🧩 DMS Compatibility – Map campaign and lead data to dealer management systems for closed-loop reporting
🔐 Compliance Layering – GDPR, CCPA, and COBIT-aligned governance . embedding auditability and brand-safe execution across every campaign and lead flow
🌐 Dealer Portal / Digital Asset Management Integration – Empower local teams with governed access to campaigns, assets, and performance insights

Promulgate isn’t another platform; It’s the governance layer that connects CRM, DMS, analytics, and dealer execution into one high-performance system.

Built for OEM Leaders Driving Brand, Compliance, and Performance

🚗 National Brand & Marketing Heads

🌐 Regional and Zonal Marketing Leaders

🧑‍💼 Automotive CMOs & Digital Transformation Leaders

🎯 OEM Teams Managing Multiple Brands or Product Lines

🔍 Marketing Auditors & Governance Teams

✅ Compliance Officers & Quality Assurance Leads

❓ Digital Marketing for OEMs – FAQs

How can I get visibility across all digital marketing activities in my dealership network?
Promulgate provides OEMs with centralized dashboards that offer visibility into campaign execution, ad spend, channel-wise performance, and dealer-wise outcomes across every location. You can monitor compliance, lead generation, and local performance from one unified view.
Can Promulgate help standardize branding and messaging across regions?
Yes, Promulgate enables OEMs to enforce brand consistency across all dealerships while allowing local teams to execute campaigns with regional relevance. Brand templates and content libraries ensure controlled customization.
Does Promulgate offer governance for OEM-level digital marketing?
Absolutely. Promulgate is built with digital marketing governance at its core. It aligns with COBIT principles to enforce policies, ensure audit trails, control budget usage, and monitor dealer-level compliance.
How does Promulgate manage lead duplication across outlets?
Promulgate detects duplicate leads using phone/email matching and campaign source tracking. It flags redundancies across dealerships, ensuring clear ownership and reducing wastage of marketing resources.
Can Promulgate integrate with my DMS or CRM systems?
Yes, Promulgate supports integration with popular DMS and CRM systems to sync leads, track funnel stages, and close the loop between marketing and sales. This ensures smoother workflows and accurate reporting.

Ready to Bring Structure to Your Dealership Marketing?

🧩 Align your campaigns, boost conversions, and run smarter marketing across every outlet.

🔹 Book a Demo
🔹 Talk to Us : +91 97398 85159