Governing Digital Marketing in a Multi-Location World
Governance-first execution to control communication chaos Digital Marketing : From Simple Push to Many-to-Many Executive Summary “In today’s many-to-many landscape, every customer interaction is amplified across networks—like ripples in a digital pond. Governance-first execution ensures those ripples reinforce, not erode, brand equity.” BCG talks about the new age automotive marketing. Governing digital marketing in a…
