Before You Hit Publish The Real Blueprint for Multi-Location Marketing Campaign Success 🧠TL;DR:In today’s fast-paced digital environment, there’s a common misconception: that multi-location campaign success is all about speed. But while speed feels productive, it often leads to fragmented, low-impact marketing. For dealership networks, franchise chains, and regional brands, the real differentiator is campaign…
EV Digital Marketing What Dealerships Must Do Differently TL;DR: As EV adoption accelerates, dealerships must rethink their digital marketing strategies entirely. EV digital marketing requires localized, trust-building communication that addresses real consumer concerns , like range anxiety, charging access, and total cost of ownership. Promulgate empowers dealers to craft and deploy targeted messaging while keeping…
After-Sales Marketing for Dealerships: Why It’s the Real Growth Engine TL;DR: After-sales digital marketing is now essential for dealership growth. In today’s auto retail landscape, revenue doesn’t stop at the sale — it begins with service. According to CBT News, fixed operations drive nearly 50% of dealership profits, yet most digital efforts still focus on…
Top 5 Digital Marketing Mistakes Auto Dealers Make and How to Avoid Them In the evolving world of digital marketing for auto dealers, even minor missteps can mean big missed opportunities. According to McKinsey’s article on “Digitization in automotive retail in 2021 and beyond,” dealerships that integrate omnichannel touchpoints—from online configurators to virtual showrooms—see a…
Mastering Auto Dealership Marketing A Strategic Guide to Auto Dealership Marketing Excellence In the ever-evolving automotive landscape, auto dealership marketing is no longer limited to seasonal offers or inventory pushes. Today’s successful strategies are data-driven, personalized, and designed to work across diverse dealership ecosystems. According to McKinsey’s playbook on “Boosting Auto Sales Productivity,” auto retailers…
Driving Centralized Digital Marketing for Automotive OEMs and Dealerships In today’s landscape of centralized digital marketing for auto dealerships, maintaining brand cohesion while empowering local outlets is more critical than ever. According to Forrester’s research on cross-channel marketing hubs, enterprise marketing systems that centralize strategy while enabling localized execution support holistic customer engagement and sustainable…
Pull Marketing Strategy: How Modern Brands Win Attention Without Shouting In an era where consumer attention is fragmented and control lies firmly in the hands of the buyer, the pull marketing strategy has become essential. Rather than broadcasting messages that interrupt, modern brands must create value that draws audiences in naturally. As McKinsey’s Consumer…
Digital Marketing Goal Setting Turn Campaigns into Measurable Wins Effective goal setting in digital marketing is the compass that guides campaign execution across channels and locations. Without it, marketers risk tracking the wrong KPIs or failing to demonstrate true business value. Forrester highlights that 64% of B2B marketing leaders distrust their current measurement systems, often…
UniFlow Digital Marketing: Why It’s a Must-Have for Modern Marketers In today’s rapidly evolving digital marketing landscape, businesses are no longer satisfied with siloed campaigns or fragmented tools. They need solutions that unify strategy at the top while empowering local teams to execute with precision. This is where Federated Digital Marketing as implemented through Promulgate’s…
UniFlow Marketing vs. Omnichannel Marketing Which is Right for Your Business? In the evolving digital landscape, businesses face myriad choices for their marketing strategy, especially when it comes to effectively reaching their target audience across multiple channels. Two prominent approaches – UniFlow Marketing and Omnichannel Marketing – offer different pathways to achieve this, each with…
Auto Dealer Marketing Strategy The 2025 Blueprint for Growth According to a McKinsey report, over 70% of car buyers now begin their journey online, underscoring a pivotal shift in how dealerships must approach digital marketing. Simply running ads or posting updates isn’t enough anymore. Dealers need a structured, data-driven approach that connects outreach with…
