Promulgate brings clarity and structure to dealership digital marketing by aligning dealership strategy to campaign execution through UniFlow Campaign Manager. As a automotive dealership , you can manage campaigns across paid, organic, and direct channels , without the fragmentation.
Our SmartBox360 engine helps capture, qualify, and prioritize leads in real-time, while the Promulgate Efficiency Score (PES) lets you track marketing effectiveness by outlet. Together, they ensure every campaign contributes to real, measurable ROI.
20–30% more test drive conversions | ₹5.5–7.8L saved annually | 60–80 hours/month freed for your team
Promulgate helps dealerships execute brand aligned , compliant, high-impact marketing across locations with built-in legal guardrails, centralized asset control, and performance visibility that drives results.
According to McKinsey’s automotive playbook, integrated digital systems that unify execution, lead handling, and performance monitoring can significantly improve dealership productivity and sales effectiveness. Promulgate is built to enable exactly that.
Common Automobile Dealership Digital Marketing Challenges
Whether you manage a single outlet, a multi-location network, or a multi-brand dealership, chances are you’re dealing with challenges like
🔸 Limited Visibility into What’s Working : Lack of centralized insights means guessing what’s effective. Without data, strategy and spend optimization suffer.
🔸 Fragmented Tools for Ads, CRM, and Messaging : Using disconnected tools across platforms leads to siloed data, clunky workflows, and unreliable reporting.
🔸 High Agency Dependency with Unclear ROI : Heavy reliance on external agencies without visibility into execution or outcomes makes ROI tracking difficult and accountability weak.
🔸 Difficulty Turning Ad Spend into Qualified Leads : Leads get lost in disjointed systems. Without SmartBox360, ad spend often ends in unqualified clicks, not conversions.
,
Typical dealership loses ~20% of leads to poor follow-up and 10–15% of ad spend to leakage.
How Promulgate Solves This for Dealerships
Promulgate streamlines dealership digital marketing with a structured, results-focused platform that delivers:
✅ Centralized Control : Maintain consistent branding, assets, and budgets while enabling local teams to act independently.
✅ Localized Campaign Execution : Launch regional campaigns across paid, direct, and organic channels from a single interface.
✅ Lead Capture with CRM Sync : Collect leads from all channels and route them directly into your CRM or sales workflow.
✅ Clear Performance Visibility : See what’s working at each outlet and optimize with actionable insights.
✅ Simple for Local Teams : No heavy training needed just intuitive tools, ready-made templates, and guided workflows.
Promulgate empowers dealerships to prove ROI to OEMs with transparent, timely reporting. By unifying campaigns, leads, and performance data, it eliminates inefficiencies and gives decision-makers a clear view of what’s working.
The result: stronger OEM trust, faster decisions, and eligibility for performance incentives that reward efficiency and compliance
Who It’s For
👥 Dealer Principals & Marketing Heads
🤝 Regional Marketing Teams Supporting Local Branches
🌐 Franchise and Multi-Outlet Networks
🧩 Whether you handle in-house marketing or rely on local agencies, Promulgate brings structure, speed, and accountability to every campaign.
Core Benefits at a Glance
🚗 Boost test drive bookings and service walk-ins
🧠 Gain full clarity on campaign ROI
🎯 Run consistent campaigns across all outlets
🛠️ Reduce dependence on multiple disconnected tools
🔁 Save time and cost with automated workflows
Service Isn’t After-Sales — It’s Your Next Big Sale
Every service visit is an opportunity to retain, upsell, and re-engage. With Promulgate, your existing customer base becomes a repeat-revenue engine , powered by compliant, automated campaigns that make service your most profitable sales channel.
With built-in orchestration and compliance, dealerships can turn routine maintenance into repeat business , without wasted effort or lost leads.
By combining insights from your sales CRM and telematics data, Promulgate enables WhatsApp and SMS-based outreach that makes service selling timely, personalized, and profitable
❓ Dealership Digital Marketing – FAQs
Q: How do I know if my dealership marketing is actually working?
Promulgate gives you a Promulgate Efficiency Score (PES) — a real-time ROI metric that combines ad spend, leads, reviews, engagement, and conversions. You’ll see exactly how you perform compared to the median of other dealerships in your region or network.
Q: We already have a CRM, DMS, and sometimes an agency. Do we really need another tool?
Promulgate doesn’t replace your stack — it orchestrates it. Think of it as the governance and execution layer that sits on top, connecting CRM, DMS, WhatsApp, and agency campaigns into one dashboard. The result: no silos, no guesswork, just provable ROI.
Q: Is Promulgate worth the cost?
A: Absolutely. On average, dealerships investing just $100/month in Promulgate unlock over $500/month in measurable benefits — through reduced ad spend leakage, lower agency overhead, faster lead closure, and tool consolidation.
Q: My dealership has a lean team. Will Promulgate be too complex?
Not at all. Promulgate is built for dealerships without large marketing teams. Pre-built templates, drag-and-drop scheduling, and SmartBox360 (our unified inbox) mean most users are productive within the first hour.
Q: Can I run campaigns for new sales, servicing, finance, and events from one place?
Yes. With Promulgate, you can launch vehicle sales campaigns, service reminders, exchange events, and finance offers across Facebook, Google, WhatsApp, and SMS — all from a single screen.
Q: Will OEMs or agencies see my customer data?
No. Your data stays yours. Promulgate enforces strict firewalls so OEMs only see high-level PES benchmarks, never customer-level data, unless you grant explicit permission.
Q: We’re on a tight budget. How affordable is Promulgate?
Promulgate is typically priced under ₹50,000/month. In most cases it replaces 4–5 separate subscriptions (social scheduler, analytics suite, lead inbox, reporting tools, benchmarking), cutting both license costs and staff hours.
Q: How secure is the platform?
Promulgate uses OAuth authentication (we never see your passwords), enterprise-grade encryption (TLS 1.3 / AES-256), and regional data hosting compliant with GDPR and India’s DPDPA. You stay in full control of access, with revocable tokens and role-based permissions.
Q: What if my CRM sync or API connection fails?
Promulgate automatically retries, queues updates, and sends alerts without disrupting your existing tools. Even if a third-party API is down, your campaigns and CRM keep running, and data syncs once the connection is restored.
Q: How is this different from tools like Hootsuite or Zoho?
Promulgate is purpose-built for dealer networks, with CRM sync, outlet-wise ROI tracking, OEM governance approvals, and PES benchmarking. It’s the only platform designed to bridge OEM strategy and dealer execution.
Ready to Bring Structure to Your Dealership Marketing?
🧩 See measurable results in just 30 days — 40% faster campaigns, 25% more conversions, and CRM follow-ups on autopilot