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SmartBox360

Unified Lead Management Across Digital Channels

In today’s multi-platform world, customer inquiries can arrive from anywhere :  Facebook, Instagram, WhatsApp, Google Reviews, and beyond. Most businesses struggle to handle this inflow efficiently, resulting in delays, missed leads, and inconsistent follow-ups.

SmartBox360 – Unified Lead Management , brings all customer interactions into one intelligent view, spanning WhatsApp, Instagram, Facebook, Google Reviews, and more. Designed for multi-location enterprises, it transforms fragmented messaging into actionable engagement with built-in auto-categorization, sentiment scoring, and SLA-aware routing.

While SmartBox360 can be deployed as a standalone solution, it delivers its fullest value as an integrated module within Promulgate’s Digital Marketing Suite seamlessly aligning with the UniFlow Campaign Manager, PES dashboard, and asset libraries to enable unified, insight-driven engagement

From franchise-led chains to automotive networks and healthcare providers, SmartBox360 ensures that every inquiry becomes a qualified opportunity  handled faster, smarter, and in line with your brand’s governance policies.

📘 Learn how a unified customer engagement platform drives innovation and quality from CMSWire’s expert analysis

Consolidated Lead Capture

One interface for every channel, every inquiry.

Whether a potential customer reaches out via Facebook Messenger, Instagram DM, WhatsApp Business, or a review on Google, SmartBox360 brings it all into a single, unified dashboard. No toggling. No missed messages.

  • Tag messages by source (e.g., FB, IG, WhatsApp, Google)
  • Assign and track inquiries across sales and support teams
  • Maintain full customer conversation history
  • Role-based access and permissions for operational efficiency

This foundation sets the stage for seamless qualification and engagement — particularly across distributed teams and multi-location setups.

Consolidated Lead Capture One interface

Automated Lead Qualification

Automated , Intelligent Lead Qualification
From raw message to ready and Instant leads.

SmartBox360 goes beyond inbox management. It uses rule-based workflows and AI-powered tagging to qualify incoming messages, categorize them, and guide them through the right pipeline.

  • Auto-categorize as Sales, Service, General, or Support
  • Trigger instant replies using pre-approved templates
  • Route leads to the appropriate outlet, agent, or department
  • Track SLAs and follow-ups with automated alerts

Example: A multi-region brand using SmartBox360 reduced their average first-response time by 40% while improving lead conversion consistency across zones.

Sentiment & Location Analytics

Gauge customer mood and map it across branches, zones, and regions. 

Every lead holds emotional signals. SmartBox360 captures sentiment from customer messages in real time, giving you insight into satisfaction trends across every location.

  • Analyze sentiment as Positive, Neutral, or Negative
  • Visual dashboards show outlet-wise or region-wise mood
  • Feed insights into your Promulgate Efficiency Score (PES)
  • Identify problem areas and act proactively

Measure tone. Map mood. Manage response.

Forrester highlights that “brand marketers shouldn’t be asking if their consumers are on social media, but rather ‘Do they want to hear from my brand?’” . This emphasizes the importance of sentiment-first engagement. SmartBox360 ensures you listen and respond in the right tone, not just reach out.

Sentiment & Location Analytics

SmartBox360’s live dashboard showing leads consolidated across channels

Smartbox360
Measurable Impact with PES Integration

Each lead captured, tagged, and responded to by SmartBox360 contributes to your Promulgate Efficiency Score (PES) , a proprietary metric that combines responsiveness, resolution quality, and sentiment into one powerful indicator.

With PES, you can:

  1. Benchmark branches by communication efficiency
  2. Monitor lead handling consistency across zones
  3. Generate performance scorecards for strategy reviews
Other Platforms vs SmartBox360: What's Missing vs What You Get

Unlike generic inbox tools built for horizontal use cases, SmartBox360 is engineered for domain-specific execution and governance.

Category Other Platforms SmartBox360
Domain Awareness Generic setup, not tuned to verticals Deep understanding of automotive, retail, healthcare
Sentiment Analysis Basic or absent Reads inbox + Google Reviews, cascades sentiment regionally
Inbox Scope Mainly social + email WhatsApp, Meta, Google Reviews, CRM threads
Location-to-National Rollups Not available Native zone/region/national aggregation
Governance Layer Limited or external Built-in role-based access, editable/locked fields
PES Integration Not applicable Feeds sentiment and activity into PES dashboard
Lead Qualification Workflow-based, not real-time Native, location-aware, SLA-scored
Customization Effort High (requires setup, APIs, training) Pre-configured for domain use cases
Integrated. Scalable. Measurable.

SmartBox360 is built to integrate with your existing ecosystem, scale as you grow, and offer reliable analytics from Day 1.

  1. Integrated with WhatsApp Business API
  2. Supports Meta’s Facebook and Instagram Messaging APIs
  3. Compatible with Google Business Reviews
  4. Connects with CRMs, helpdesks, and your digital marketing stack
  5. Feeds data into PES and Promulgate’s campaign dashboards
AI for Intent Recognition and Brand-Safe Response Routing

AI-driven intent recognition and response routing ensure every inbound message is triaged with precision. SmartBot360 learns from dealer interactions, adapts to regional nuances, and maintains brand compliance , at scale and in real time.

Frequently Asked Questions (FAQ)
  1. Q1: Is SmartBox360 just a shared inbox?
    No. It’s a full-fledged lead management layer  , with inbox consolidation, auto-qualification, sentiment analysis, and reporting baked in.
  2. Q2: Who should use SmartBox360?
    Any business that handles inbound inquiries across digital channels — especially those with multi-location teams, brand compliance needs, or SLA expectations.
  3. Q3: Can SmartBox360 integrate with our CRM or ERP?
    Yes. It connects with most CRMs, ticketing tools, and custom platforms via API or Promulgate’s native integration layer.
  4. Q4: Does SmartBox360 handle Google Reviews and WhatsApp together?
    Absolutely. It centralizes all supported platforms into one view — perfect for response management and unified lead tracking.
  5. Q5: How does SmartBox360 improve governance?
    By scoring sentiment, response time, and resolution quality, and mapping them outlet-wise — it helps central teams spot trends and enforce standards.
Ready to Turn Conversations into Conversions?

Whether you’re managing customer inquiries across 3 outlets or 300, SmartBox360 brings clarity, speed, and control to your lead management process.

👉 Request a Demo
👉 Contact Our Product Team